Retailer Info Sheet

VIVO: The Condiment You Didn’t Know You Needed

Good enough to drink. Impossible to forget.

Crafted from Lambrusco grapes grown only in Emilia-Romagna, Italy—this is a vinegar with a flavor profile you literally can’t find anywhere else. Bright. Balanced. Transformative. VIVO delivers the vibrancy of Italian wine, without the alcohol, sugar, or additives.

This isn’t just vinegar. It’s a bold flavor enhancer that transforms everyday ingredients into something unforgettable. Drizzle it over strawberries. Splash it into a spritz. Add it to a salad, a sear, or a cheese board.

Why Buyers Love It:

  • 3–4× margin vs. typical condiments
  • Becomes a top seller after tastings
  • One standout SKU with ultra-loyal repeat customers
  • Merchandises beautifully across multiple departments

Perfect For:

  • Cheese, produce, and olive oil pairings
  • Cross-merchandising with cocktail ingredients
  • Customers who love elevated simplicity and clean labels

A Specialty Trend to Watch:

The Specialty Food Association’s 2025 Trend Report highlighted “vivacious vinegars” as a rising category. VIVO embodies everything this trend celebrates—ingredient-forward, drinkable, and unforgettable.

Let’s Get This On Your Shelf:

We’re happy to support tastings and partner with retailers who care about flavor.